Polls inside articles · answers from real readers
Find out what your customers actually want.
Sided runs your question as a poll inside articles on 50+ news and sports sites. Real readers answer while they read. First results in 24–72 hours, from $500.
A person reviews every campaign. You approve the plan before you’re billed.
Optimum WaterSponsoredWorst part of office water jugs?
A real campaign — tap an answer. Votes here aren't recorded.
Running inside articles on
How it works
Ask on Monday. Know by Thursday.
- 01
Tell us what you want to know
Write the question yourself, or give us the gist and we'll draft it. One question, two to six answers.
- 02
Readers answer inside articles
Your poll runs across matching articles on the network. Answering takes one tap, right on the page.
- 03
You get the results
Answers start landing in 24–72 hours. Watch them live, and keep the campaign running when you want a bigger sample.
Every campaign is reviewed by a person, not a model, before it runs — and you approve the plan before you’re billed.
Case study
Bottleless water coolers for the officeTwo questions ran inside office and workplace articles. Readers who wanted a trial said so, and Optimum Water called them.
What brands use it for
Research first. Leads when you want them.
Market research
Test the idea before you commit to it.
- Concept, message, and pricing tests with thousands of real people
- Readers answering mid-article, not panelists speed-running a survey
- Results split by audience: news, sports, business, and more
Lead generation
Turn a poll into a pipeline.
- End your poll with an offer readers can opt into
- You get the contact list — people who raised their hand
- Works well as the follow-up to a research campaign
Do you run a website?
Add a poll to your articles, give readers a say, and earn from sponsored campaigns.
Ready when you are
Ask your first question this week.
Campaigns from $500. First answers in 24–72 hours. A person reviews the plan with you before anything runs.