Formats
Every format, as readers see it.
Eight question types, three end steps, all chainable into sequences that branch on each answer. Brands compose them into campaigns; publishers get them matched to articles automatically. Try each one below, exactly as a reader would.
All sample data. Tap, drag, and type — every card works.
Eight ways to ask
Questions
Should remote work become the default?
Single select
One question, one tap. The workhorse.
Which perks actually matter to you?
Multi select
Pick any number, then submit.
Which workspace fits a creative studio better?
Image grid
Visual choices — tap the picture.
Cats or dogs?
Versus
Head-to-head, with a tug-of-war result.
How likely is rate-cutting next quarter?
Slider
A scale, not a checkbox — degrees of opinion.
Rank these in the order you'd ship
Rank order
Drag to rank. Priorities, not just preferences.
What's the biggest blocker on your roadmap?
Open text
Free response, AI-summarized in the report.
Will the Fed cut rates at the next meeting?
Prediction
Call an outcome before it resolves.
Where answers become action
End steps
The last step of a sequence is where answers become action — an offer, a product, or a lead. Readers reach it having already told you where they stand, and every step is skippable.
Let's eliminate jug problems.
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Custom CTA
Image, headline, button — your offer after the answers.
Sample productMidweight merino crew
18.5-micron merino, machine washable.
Product card
A product with price and reviews, linked to the merchant.
Talk to our team
We reply within one business day.
Contact form
Name, email, message — leads land with consent attached.
Sequences
Chain them into sequences.
A sequence runs several steps in one placement, and each answer decides the next step — the ready get your offer, the curious get context. That's how one poll qualifies, segments, and converts without ever feeling like a form.
Pick a format. Ask the network.
Brands run them as campaigns. Publishers run them on their own pages, free.