Formats
Every format, as readers see it.
Eight question types and three conversion cards, with video on the way, all chainable into sequences that branch on each answer. Brands compose them into campaigns; publishers get them matched to articles automatically. Try each one below, exactly as a reader would.
All sample data. Tap, drag, and type — every card works.
Eight ways to ask
Questions
Should remote work become the default?
Single select
One question, one tap. The workhorse.
Which perks actually matter to you?
Multi select
Pick any number, then submit.
Which workspace fits a creative studio better?
Image grid
Visual choices — tap the picture.
Cats or dogs?
Versus
Head-to-head, with a tug-of-war result.
How likely is rate-cutting next quarter?
Slider
A scale, not a checkbox — degrees of opinion.
Rank these in the order you'd ship
Rank order
Drag to rank. Priorities, not just preferences.
What's the biggest blocker on your roadmap?
Open text
Free response, AI-summarized in the report.
Will the Fed cut rates at the next meeting?
Prediction
Call an outcome before it resolves.
Where answers become action
Conversion cards
A conversion card is where a sequence hands the reader to you — an offer, a product, or a line to your team. They arrive having just told you where they stand, so the click starts a conversion path instead of ending a poll. Every card is skippable.
Let's eliminate jug problems.
Free 2-week trial. No commitment.
Custom CTA
Image, headline, button — your offer after the answers.
Optimum WaterWS-I12 Water & Ice
Purified water, ice, and sparkling from one bottleless unit.
Product card
A product with price and reviews, linked to the merchant.
Talk to our team
We reply within one business day.
Contact form
Name, email, message — leads land with consent attached.
Let's eliminate jug problems.
Free 2-week trial. No commitment.
Video CTA
Coming soonYour reel, after the answers. Vertical video with your headline and button riding on top, played to readers who just told you where they stand.
- 9:16 at 1080 × 1920 — the same frame as Reels and TikTok.
- Run a Reel or TikTok you've already made — no recut.
- Headline and button sit on the video — one tap from watching to your offer.
Sequences
Chain them into sequences.
A sequence runs several steps in one placement, and each answer decides the next step — the ready get your offer, the curious get context. That's how one poll qualifies, segments, and converts without ever feeling like a form.
Pick a format. Ask the network.
Brands run them as campaigns. Publishers run them on their own pages, free.