For brands
Market research in days, not months.
A traditional study takes six weeks and a five-figure budget. Sided asks real readers inside articles they already trust — answers start landing in 24–72 hours, from $500.
Optimum WaterSponsoredWorst part of office water jugs?
Optimum Water’s first question, with the results as they came in. See the case study.
How it works
How a campaign runs
- 01
Tell us what you want to know
Write the question yourself, or give us the gist and we'll draft it. You approve the final wording.
- 02
We place it
We confirm which sites will carry it and send you the plan. You approve the plan before you're billed — nothing runs until then.
- 03
Readers answer
Your poll appears inside matching articles across the network. Answering takes one tap, right on the page.
- 04
You get the results
Answers start landing within 24–72 hours of going live, and the campaign runs until your response target is met — a longer window buys a bigger sample. It all ends in a report.
Market research
Know before you commit.
Most research tools ask people to stop what they’re doing and take a survey. Sided asks one question while they’re already reading — which is why 5% of readers answer, and why the answers look like the real world instead of a panel.
- Test a product idea, a message, or a price before you spend on it
- Thousands of answers from people mid-read, not panelists paid to click through
- Split results by audience: news, sports, business, lifestyle
- Repeat the same question later to see if opinion moved
How we count
One reader, one vote. Responses come from people mid-article on real publisher sites — no paid panels, no incentives to speed-run a survey — and sponsored polls are always labeled. The report shows the sample size next to every number, so a narrow cut never masquerades as a big one.
See a sample report — every campaign ends in one.
More than yes or no.
Eight question formats plus CTA, product card, and form end steps — chainable into sequences that branch on each answer. Tap one to try it.
TribLiveCats or dogs?
Versus
TribLiveHow likely is rate-cutting next quarter?
Slider
TribLive
Sample productMidweight merino crew
18.5-micron merino, machine washable.
Product card
Lead generation
Then turn answers into a pipeline.
A poll can end with an offer: a demo, a discount, a newsletter. Readers who want it leave their details. You get a list of people who told you what they want and asked to hear from you.
- End your poll with an offer, a product card, or a form — readers opt in knowingly
- Contacts are consented and first-party: sponsored polls are labeled, and the list is yours to export
- Polls display in the publisher's newsletter as well as on the page, so every send collects answers too
- Drop your pixel and pass UTMs: engaged readers flow into Meta, Google, or LinkedIn retargeting audiences
Optimum WaterSponsoredSwitch to unlimited water + ice, zero lifting?
Optimum Water’s second question. The offer appears after a reader votes.
Bottleless water coolers for the officeCase study
Two questions. Sixty percent of the leads closed.
Two questions ran inside office and workplace articles. Readers who wanted a trial said so, and Optimum Water called them. Below is the sequence exactly as it ran, vote counts included.
Step 1 · 936 votes
Worst part of office water jugs?
Step 2 · 690 votes
Switch to unlimited water + ice, zero lifting?
Step 3 · The CTA
Let's eliminate jug problems.
Free 2-week trial. No commitment.
The readers who tapped this became the sales calls.
Pricing
Pay per answer.
$0.50–$3 per response, depending on how specific your audience is. Campaigns start at $500. No subscription and no platform fee — you’re invoiced per campaign, after you approve the plan.
| Audience | Per response | $500 buys about |
|---|---|---|
| Broad consumer | ~$0.50 | 1,000 answers |
| Focused interest | ~$1.25 | 400 answers |
| Narrow B2B | ~$3 | 165 answers |
Examples, not a menu — your rate is quoted per campaign, before you approve anything. Narrow audiences buy fewer, better answers; scale the budget when the sample matters.
Targeting is set with us per campaign: site category — news, sports, business, lifestyle — geography, and the audience definition you bring. You co-design it, we quote it, nothing runs until you approve.
Running campaigns for clients? Agencies and multi-campaign programs get quoted rates — book a call.
Where your question runs
6M+ answers already collected — Ask Sided search opens soon.